Tok&Stok is a well known furniture company in Brazil. It has all sort of furniture designs and special series. One of then is the “Organizer Series” wich includes drawers, cabinets, shelves and many other items. DDB Brasil created a campaign that shows in a very direct way that if the consumers organize their things,they will find whatever are looking for.
The Arrows campaign was developed at DDB Brasil by executive creative directors Sergio Valente and Marco Versolato, creative directors Andre Pedroso, João Mosterio and Daniel Bottas , art directors Ulisses Razaboni and Marcelo Bruzzesi, copywriter Marcos Abrucio, photographers João Ferraz, Lucio Libanori, illustrator Quad Stúdio, planners Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas and David Gross, media planners Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira and Yatan Cenciales, account supervisors Polika Teixeira, Marcia Aguiar, Suzana Poli and Marcelo Trivelato, advertiser’s supervisors Regis Dubrule, Ghislaine Dubrule and Flavia Lucena.