TMB Panyee Football
TMB Bank, one of Thailand’s leading retail banks, is running an advertising campaign featuring the true story of Thailand’s most extraordinary soccer team. The five minute film features at its heart the island of Koh Panyee in the South of Thailand where a floating fishing village literally clings to a rocky outcrop in the middle of the sea. In 1986, inspired by the World Cup in Mexico, some kids in the village got the idea to start their own soccer team, despite the fact that there wasn’t an inch of soil to play sport of any kind on the island. A five minute short film recreates that experience, using local children to tell the stories recounted by members of the original team.
Click on the image below to play the Panyee video.
The Panyee film concept was developed at Leo Burnett Thailand, Bangkok and Arc Worldwide, Bangkok, by creative director Sanpathit Tavijaroen, art director Park Wannasiri, copywriters Puttipong Pattanapongsagorn and Chanwit Nimcharoen, general manager Kulapa-on Chansrakao, account management director Suthasi Sukpornsinchai, senior account manager Phatarada Tritiprungroj, head of TV and radio producer Sompetch Nuntasinlapachai.
Filming was shot by The Glue Society (Gary Freedman, Matt Devine and Will O’Rourke) with production at Revolver by producers Michael Ritchie and Alice Grant, director of photography Geoffrey Simpson. Editor was Daniel Lee at The Editors. Sound was designed at Jingle Bell, Bangkok.
Local facilitation was produced by I Am Good Facilitation Production Company, by Bralee Tantilipikorn (EP) and Zyvaris Bhangsabha.
Matt Devine from the Glue Society explains the challenges involved. “We wanted to create a story which mirrored the charm of the people and the magic of the landscape. And to create authenticity, we chose to use local kids from the island to star in the film. This added to the challenge of shooting on water, completely in Thai – but we felt the story would be more powerfully told by recreating and witnessing the challenges the original kids faced.”
The kids helped the production team rebuild the floating soccer field. Their soccer skills are all very much their own. The original team were reassembled for the cameras and their success has spawned a lively team spirit – so much so that Koh Panyee FC is now one of the most dominant teams in the Thai league.