Tiji, the French childrens television channel, is running an animated television commercial, “Coleurs” (Colours). A black and white forest is colored in vibrant hues under our eyes except for one sad little panda, which sets off the compassion of an imaginative little boy. In the beginning the world existed in black and white. After that, it became enriched with colors. Forests, rivers, animals, flowers… everything changed. Nearly everything.
Click on the image below to play the video in YouTube
The Colour ad was developed at DDB Paris by executive creative director Alexandre Hervé, copywriter Charlotte Roux, art director Heloise Condroyer, agency producers Sophie Megrous and Marie Massis.
Animation was produced Akama Studio by Jérémy Macedo, Denis Do, Jean-David Fabre, Ulysse Malassagne, Franck Monier, Vincent Vernier, Alexandre Ada and Adrian Maganza, with Wanda Productions producer Vanessa Koscianski and executive producer Claude Fayolle.
Sound was produced at THE, Paris. Music, “Swing Jungle Colors”, was composed by Michael Korb.