Tiguan Hands Free Parking Tricks

Volkswagen‘s Hands Free Parking feature in the Tiguan is promoted in a series of print advertisements featuring tricks with hands. What could you do with your hands if you weren’t having to steer? Make a balloon dog, play cards, polish your nails, turn a pencil in to a rose, make an origami figure, or play with your puppets. The campaign won a Silver Press Lion at Cannes International Festival of Creativity.

Volkswagen Tiguan Balloons

Volkswagen Tiguan Cards

Volkswagen Tiguan Nails

Volkswagen Tiguan Pencil Rose

Volkswagen Tiguan Origami

Volkswagen Tiguan Balloons


The Hands Free campaign was developed at AlmapBBDO, São Paulo, by chief creative officer/executive creative director Marcello Serpa, creative director Luiz Sanches, art director Bruno Prosperi, copywriter Renato Simoes, account supervisor Fernao Cosi, working with Volkswagen marketing manager Herlander Zola.