Thirsty Camel Hump in the Night

Thirsty Camel Bottleshops in Australia is urging consumers to HUMP and Think Camel in a new brand campaign. The cheeky campaign features ‘HUMP’ stickers sneakily posted over city street signs, directing people to ‘express HUMP’ and ‘casual HUMP’, with the challenge to ‘Think Camel’. The campaign includes a television commercial, integrated across online, outdoor and social media, and will run throughout the states Victoria and Tasmania.

Casual Humping sign on Thirsty Camel web site

Click on the image below to play the video.


The Hump campaign was developed at Twenty20 by creative director Fysh Rutherford, senior art director Andrew Panozzo, senior copywriter Matt Ellis, client business manager Penny Showers, digital media developer Nick Vargheese, with media planners/buyers Florea Nuthall and Mark Tzintzis at OMD, working with marketing communications manager Leah Menzies.

Filming was shot by director Matt Weston at The Pound, Melbourne, with director of photography Martin Smith.

Casual Humping Bus Shelter