The most beautiful skin a woman could wish for
Biodermal, a beauty products company in The Netherlands, ran a print advertisement in Pink Ribbon Magazine this year, featuring the hands of an elderly woman. The ad, supporting the fight against breast cancer, includes the text, “The most beautiful skin a woman could wish for. Check your breasts regularly.”
The Beautiful Skin ad was developed at Etcetera, Amsterdam, by art director Chris Sant and copywriter Dieuwer Bulthuis.