The Heist at Pause

Pause Home Entertainment, (Pause Ljud & Bild) an audio and video store in Stockholm, is running The Heist at Pause, a campaign preparing the public to break in and steal home cinema products. On November 10 customers will be able to acquire electronic goods with the aid of a partner on a computer cracking the security codes. The store’s site,, provides clues in the lead up to the Heist, turning the store into a movie.

The Heist At Pause Movie Poster

Click on the image below to play the Heist at Pause video.

The Heist At Pause Action in Store
The Heist At Pause Pete and Fredrik

Heist at Pause Credits

The Heist at Pause was developed at Akestam Holst, Stockholm, by creative director Andreas Ullenius, copywriter Joakim Labraaten, art director Petra Albrektson, account director Henrik Adenskog, account manager Anna Nolendorfs, digital producer Johan Eklund, director Nisse Axman, graphic designer Oscar Gardo, motion designer Oskar Tornros, PR manager Claes Delin, assistant art director Kim Ihre, with technical advisor Johan Albrektson at SuperMegaCorp!.

The site was developed at From Stockholm With Love, Stockholm, by Magnus Svensson, David Wahlgren and Johan Lovblad.