Leo Burnett Mumbai recently designed a set of fonts to celebrate the 141st anniversary of the birth of Mahatma Gandhi, (October 2, 2010) using the Indian leader’s spectacles for inspiration. Typographers used Gandhi’s iconic glasses as the basis of a new Devanagari font, before moving on to English and nine other Indian scripts, with the results free to download online at www.gandhijifont.com. The exercise was designed to trigger the imagination of the youth towards Mahatma Gandhi’s teachings. The font has been made available for free download on dozens of social media websites.
Click on the image below to play the Gandhi Font video in YouTube (HD)
Click on the image below to play the Gandhi Font Languages video in YouTube (HD)
The Gandhijifont book, a hardcover book based on the site, contains flip art, rotational devices, pages-within-pages, along with a CD containing Gandhijifont in the English & Devanagari scripts. Click on the image below to play the video in YouTube (HD)
Students from India’s leading art colleges were invited to create their own interpretation of the Mahatma’s teachings using the font. Leo Burnett shortlisted the thousands of entries and displayed them in an open exhibition for all to see. Click on the image below to play the Open Exhibition video in YouTube (HD)
The Gandhi Font was developed at Leo Burnett India, Mumbai, by national creative director KV Pops Sridhar, executive creative director Nitesh Tiwari, creative director/font designer Payal Juthani, art director/font designer Nadine Periera, art director Zainab Karachiwala, copywriters Sachin Kamath, Nikhil Mehrotra, guest copywriter Agnello Dias (Taproot), Arc Amjad Pendhari, Sujay Surve, account team Anup Vishwanathan, Seema Sood, Ankur Mitra, Nirmala Nathan.