The Food Your Other Food Loves
Breakstone’s Sour Cream, by Kraft, has come to life in two television commercials in which an animated sour cream cartoon character woos the loves of his life, potatoes and tacos. The commercials end with the tagline “the food your other food loves.” “Potato” features the animated sour cream carton character serenading a potato with REO Speedwagon’s “Keep on Loving You”. In “Taco”, the character references a Spanish-English dictionary to express his love to a taco.
Click on the image below to play the Potato video in YouTube (HD)
Click on the image below to play the Tacos video in YouTube (HD)
The Loves campaign was developed at The Martin Agency, Richmond, by chief creative officer John Norman, copywriter Raymond McKinney, art director Ty Harper and agency producer Anya Mills.
Editor was Brian Williams at Posterboy Edit, Toronto.
Visual effects were produced at axyz, Toronto, by senior Flame artist Andres Kirejew, senior animator Dennis Turner, lighting and shading artist Mario Marengo, concept and design artist Bob Fortier, VFX supervisor James Andrews, and producer Karen Huybers.
Music was produced at duotone audio group by chief music strategist: David Leinheardt.