The F Word: Famine is the Real Obscenity

Anti-poverty advocacy group ONE has launched an online advertising campaign featuring swearing actors in a commercial, “The F Word: Famine is the Real Obscenity”. Featuring some of the biggest names from the worlds of entertainment, media and politics, the PSA is an effort to turn the media spotlight on the obscenity of tens of thousands of children dying of starvation in 2011. It is also part of a broader campaign by ONE to build support for longer-term strategies that will help end the cycle of famine once and for all. The online-only campaign urges viewers to watch the PSA and follow up by signing ONE’s Hungry No More petition and lobbying politicians to meet the international community’s unfulfilled pledges of more than $600 million of aid towards the United Nations’ appeal to tackle the Somalian famine.

Famine is the Real Obscenity


Click on the image below to play the Famine is the Real Obscenity video in YouTube (HD)

The French version, “Putain”, features actors trying out their French skills. Click on the image below to play the video in YouTube (HD)

The PSA will launch across leading digital platforms and broadcast networks, including AOL, MTV, Huffington Post, Facebook, Discovery, SpikeTV and YouTube. In addition to the U.S. spots, localized versions are debuting in the U.K., France and Germany. The :60 PSA is available at www.one.org. Viewers are encouraged to learn more about the crisis and what they can do to help, from signing ONE’s petition to supporting partner organizations who are working on the ground to deliver assistance.

The PSA is a part of a new global campaign by ONE, which is calling for the G8, G20, and African governments to:

  1. Urgently fill the $650 million financing gap for emergency assistance in the Horn of Africa and ensure that all those in need are reached. In the case of Somalia, greater regional and international political will is required to support an inclusive multi-stakeholder process – including a prominent voice for Somali civil society – that conclusively addresses the underlying causes of insecurity.
  2. To live up to their 2009 L’Aquila commitment to invest $22 billion in agriculture and for African governments to fulfil their Maputo pledge to spend 10% of their national budgets on agriculture.
  3. Invest in longer-term agriculture and food security programs to stop the cycle of extreme hunger, such as the U.S. Government’s Feed the Future initiative and The Global Agriculture and Food Security Programme.

Credits

“The F Word: Famine is the Real Obscenity” campaign includes ONE’s co-founder and U2 lead singer Bono, Somali-born singer and poet K’naan, FOX news host and former presidential candidate Mike Huckabee, New York City Mayor Michael Bloomberg, Arianna Huffington, Jenna and Barbara Bush, George Clooney, Clive Owen, Jessica Alba, Christy Turlington Burns, Kristin Davis, Idris Elba, Colin Farrell, Joe Jonas, Liya Kebede, Annie Lennox, Justin Long, Rob Lowe, Ewan McGregor, Matthew Morrison and Evan Rachel Wood.

Filming was shot by director Jesse Dylan via Wondros.

Filed under: Commercials, One Campaign

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