The Dinosaurs Are Here

Hogle Zoo in Utah is promoting Zooassic Park, a display running from May 14 to August 31, featuring 13 life-like animatronic dinosaurs scattered throughout the zoo grounds. A print advertising campaign has an elephant, giraffe and ostrich hiding out in what appears to be a dinosaur’s feeding dish. “The dinosaurs are here.” The campaign also includes television commercials with references to Jurassic Park.

Hogle Zoo Ostrich

Hogle Zoo Giraffe

Hogle Zoo Elephant

Click on the image below to play the Zoorassic Park commercial in YouTube

Click on the image below to play the Fog commercial in YouTube


The Dinosaurs Are Here campaign was developed at Richter7, Salt Lake City, by executive creative director Dave Newbold, creative director/copywriter Gary Sume, creative director/art director Ryan Anderson, photographer David Stoker and production manager Cynthia Griffin.

Filed under: Print

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