The 250km Wave

Kyushu Railway Company opened Kyushu Shinkansen, its bullet train, with a 250km wave involving residents standing by the tracks as the train did its test run between Kagoshima and Hakata. Over 30,000 residents were recruited through advertising campaigns, local governments, companies, and educational institutions, encouraged by the prospect of getting involved in town revitalisation projects. Footage of the world’s longest shoot spanning 250km was used in the Kyushi’s 3 minute television spot and print advertisements. The 250 km Wave won a Gold Outdoor Lion, Silver Media Lion and Bronze Film Lion at Cannes International Festival of Creativity.

Kyushi Shinkansen 250 km wave

Click on the image below to play the 250 Km Wave commercial in YouTube


The 250 km Wave campaign was developed at Dentsu, Tokyo, by creative director Yuya Furukawa, planner/art director Atsushi Oogi, copywriters Takuya Isojima and Hirokazu Ueda, planners Kota Tohata and Sayaka Arimoto, art director Urara Mano, campaign planner/strategist Keiichi Higuchi, web planner Shinya Seino, web producer Miyo Sekimoto, agency producers Hikaru Ikeuchi and Mariko Shitara, account executive Takafumi Nogami, event planner Ryo Miura, CM director Yuriko Taki.

Filming was shot by Nobuku Nogami and Yohei Tanaka at Engine Film, with producer Tsuguto Shiraishi and production manager Osamu Kawakami at T&E, Kyushu, designers Taro Kodai and Shinsuke Ishihara at J.C. Spark, CM director Tsuguhisa Tanaka at Bild, cast event producers Koichi Uchida, Akio Kamachi, Mari Shibata, web designers Takehide Kunii and Mao Takagi at Taki Corporation, and web designer Akihiko Kumagai at Anysense.

Music is by Maia Hirasawa.

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