Terry’s Chocolate Orange, a Kraft chocolate product in the UK, is a ball of 20 segments of orange-flavoured chocolate. Most consumers tap the ball on a hard surface to get the segments to separate before unwrapping the orange-coloured foil. In the 2010 advertising campaign chocoholics devise innovative ways to smash their chocolate oranges into pieces. An office executive uses her phone. A long suffering husband uses a shoe shop’s stiletto. A mother cunningly employs her toddler’s enthusiastic hammering. A misguided male uses his mother-in-law’s glass table, to disastrous effect. “Smash it to pieces, love it to bits.”
Click on the image below to play the Bang Bang video in YouTube (HD)
The Bang Bang ad was developed at DDB UK, London by executive creative director Jeremy Craigen, creative directors Feargal Ballance and Patrick McClelland, art directors/copywriters Aaron McGurk and Chris Lapham, and agency producer Sarah Browell.
Sound was produced by Mark Hellaby at Clearcut Sound.