TED Foundation Ads Worth Spreading

TED (Technology, Entertainment, Design), the nonprofit devoted to Ideas Worth Spreading, has announced the winners for the first Ads Worth Spreading competition. The contest sought to reverse the trend of online ads being aggressively forced on users. Ads were chosen that people would choose to watch. This is reflected in the TED site, with the ads on TED.com only being shown after the programs focusing on various issues and aspects of life. The ads are often longer form, in the two to three minute range. Read on toe view TED’s top ten list of ads worth spreading. See our 2010 post on the terms and conditions of the contest.

TED Ads Worth Spreading


Batelco’s “Infinity” (three-and-half minutes) directed by Alexander Kiesl and Steffan Hacker of City Films Production, Beirut, for agency FP7/BAH, Bahrain. Click on the image below to play the video in YouTube (HD)

Chrysler’s “Born of Fire” (two minutes) directed by Samuel Bayer of Serial Pictures, Los Angeles, for Wieden+Kennedy, Portland, Oregon. Click on the image below to play the video in YouTube (HD)

Dulux’s “Dulux Walls” (two minutes) directed by Adam Berg of Stink for Euro RSCG London. Click on the image below to play the video in YouTube (HD)

Hornbach’s “The Infinite House” (three minutes) directed by Joji of Nexus Productions, London, for Heimat, Berlin. Click on the image below to play the video in YouTube (HD)

Intel’s “The Chase” (nearly two minutes) directed by Smith & Foulkes of Nexus for Venables Bell & Partners, San Francisco. Click on the image below to play the video in YouTube (HD)

Savory Institute’s “Changing Our Future” (three-and-a-half minutes) out of Foresight Multimedia in Buena Vista, Colo.
Click on the image below to play the video in YouTube (HD)

Nike Foundation’s “Girl Effect: The Clock is Ticking” (three minutes) directed by Mighty Nice of Nexus for Wieden+Kennedy, Portland. Click on the image below to play the video in YouTube (HD)

Nokia N8′s “The World’s Smallest Stop-motion Character Animation” (one-and-a-half minutes) directed by Sumo Science of Aardman Animations, Bristol, U.K., for Wieden+Kennedy, London. Click on the image below to play the video in YouTube (HD)

Target’s “Target Kaleidoscopic Fashion Spectacular” (five-and-a-half minutes) directed by Georgie Greville and Geremy Jasper of LEGS, N.Y., for Mother New York. Click on the image below to play the video in YouTube (HD)

Topsy Foundation’s “Selinah” (one-and-a-half minutes) directed by Kim Geldenhuys of Egg Films, Cape Town, for Almap BBDO Brasil. Click on the image below to play the video in YouTube (HD)