TAM Cargo Anything to Anywhere

TAM Cargo in Brazil is running a print advertising campaign featuring modified satellite-enhanced maps of the world, retouched to bring continents and islands together. A guitar, rocking horse and lampshade are formed, along with the tag line, “Anything to anywhere”.

Credits

The Anything to Anywhere campaign was developed at Y&R São Paulo, by chief creative officer Rui Branquinho, creative directors Alexandre Vilela, Felipe Gall, art director José Neto, copywriter Igor Cabó, with illustration done at Big Studios, São Paulo.