TAM Cargo Anything to Anywhere

TAM Cargo in Brazil is running a print advertising campaign featuring modified satellite-enhanced maps of the world, retouched to bring continents and islands together. A guitar, rocking horse and lampshade are formed, along with the tag line, “Anything to anywhere”.

TAM Cargo Guitar Map


TAM Cargo Rocking Horse Map

TAM Cargo Lampshade Map

Credits

The Anything to Anywhere campaign was developed at Y&R São Paulo, by chief creative officer Rui Branquinho, creative directors Alexandre Vilela, Felipe Gall, art director José Neto, copywriter Igor Cabó, with illustration done at Big Studios, São Paulo.

Filed under: Print

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