TalkTalk has launched its latest ad campaign bringing to life their new positioning of their tag line, “A brighter home for everyone’. The campaign includes a television commercial featuring ‘homes within homes’, in which animated characters living in a doll’s house, snow globe, model railway village and cuckoo clock enviously watch real characters enjoying the benefits and emotions associated with TalkTalk. Set against the soundtrack of Unchained Melody, the stop-frame animation ends with the characters rushing to their own computers and mobiles as loved ones make contact.
Click on the image below to play the video in YouTube (HD)
The Homes Within Homes campaign was developed at CHI & Partners, London, by executive creative director Warren Moore, creatives Matt Collier and Wayne Robinson, agency producer David Jones, planner Sarah Clark, account handlers Susie Shing and Olivia MacLachlan.
Editor was Paul Hardcastle at Trim Editing.
Post production was done at Glassworks, London, by Lead Flame Duncan Malcolm, Flame Ruben Llusia, Flame Timo Huber, Flame assist Nina Mosand, 3D Lead Alastair Hearsum, 3D Nick Smalley, 3D Nick Preston, 3D Ben Beckett 3D Richard Moss, 3D Matt Lowery, 3D Jon Bragado, Producer Misha Stanford-Harris, Producer Abi Kilmaszewska,
Sound was produced by Sam Ashwell at 750mph.