Taina When Sleep is Not An Option

Agrofood in Brazil is promoting Taina coffee with a print advertising tying the drink to times when it’s just too scary to sleep. Two print ads, developed at Giovanni+Draft FCB and illustrated by Andrey Gordeev, show castaways and prisoners in grim situations. “When sleeping is not an option”.

Taina Castaways

Taina Prisoners


The Taina campaign was developed at Giovanni+Draft FCB, São Paulo, Brazil, by creative director Adilson Xavier, creative director/copywriter Ricardo John, head of art/art director Benjamin Yung Jr and illustrator Andrey Gordeev.