Taina When Sleep is Not An Option
Agrofood in Brazil is promoting Taina coffee with a print advertising tying the drink to times when it’s just too scary to sleep. Two print ads, developed at Giovanni+Draft FCB and illustrated by Andrey Gordeev, show castaways and prisoners in grim situations. “When sleeping is not an option”.
The Taina campaign was developed at Giovanni+Draft FCB, São Paulo, Brazil, by creative director Adilson Xavier, creative director/copywriter Ricardo John, head of art/art director Benjamin Yung Jr and illustrator Andrey Gordeev.