TAC Wake Up Drivers for Easter
The Transport Accident Commission (TAC), in Victoria, Australia, is using free music giveaways to wake up young and drowsy drivers this Easter. The latest TAC ad, filmed especially for Easter, urges motorists heading off on long weekend road trips to pull over at SES Driver Reviver stops, enjoy a tea or coffee, and take home a free music download voucher, while stocks last. The vouchers are the latest tool the TAC is using to combat fatigue-related road trauma over the holiday period. The big question is will young drivers stop for a cup of tea or an instant coffee?
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TAC Road Safety Manager, Samantha Cockfield, said providing an incentive for young drivers to take a break was becoming increasingly important. “The SES Driver Reviver stops with their free hot drinks have proved an excellent way to get motorists to take breaks on long trips, but we wanted to give young drivers something extra to make them think about pulling over too,” Ms Cockfield said.