TAC, the Victorian Transport Accident Commission in Australia, has launched a Christmas-themed advertising campaign in association with Victoria Police, enuring the community is aware of increased enforcement activity over the summer holiday period. The 2011 Christmas campaign, including television, cinema, outdoor, press, online and radio activity started with the tag line “Don’t Risk It”, educating Victorian drivers about increased enforcement activity. The campaign continued with “Bloody Idiots”, reminding drivers about the impact of accidents on family and friends. FRNQCKQ6RB8P
Click on the image below to play the Don’t Risk It video in YouTube (HD)
Click on the image below to play the TAC Xmas enforcement 2011 video in YouTube (HD)
Click on the image below to play the Bloody Idiots video in YouTube (HD)
The Christmas 2011 campaign was developed at Grey Melbourne.