Bayer’s Tabcin cough medicine is presented as the way to ease the experience of everyone in this award-winning print advertising campaign from Argentina. A tennis match, orchestral performance and important speech are all disrupted by coughing. “The discomfort is not only yours.” The campaign won a Gold Press Lion at Cannes International Festival of Creativity.
Credits
The Tabcin campaign was developed at Young & Rubicam Buenos Aires, Argentina, by executive creative director Martín Mercado, creative director Diego Tuya, Dario Rial, D. Oliveira, art director Gonzalo Fernandez, copywriter Juan Ignacio Galardi, advertiser’s supervisor P. Corona, planner Victor Fantauzzo, account manager Eugenia Slosse, account supervisor Maria Laura De Rosa, agency producers Fernando Costanza, Daniel Romanos and Gastón Cardozo, and photographer El Negro Pizzorno.
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