Tabasco Gallon Jugs Available

McIlhenny Company’s Tabasco is promoting gallon jugs of Tabasco brand pepper sauce in a print advertising campaign developed specifically for the annual Sports Illustrated Swimsuit issue. The clever play is a perfect fit for this medium, and has generated some good buzz since its debut.

Tabasco Gallon Jugs


The Gallon Jugs ad was developed at TracyLocke, Dallas, by chief creative officer Regan Holley, creative director/art director Bryan Foux, associate creative director/art director Chris Rainey, art producer Adrienne Tucker, photographer Pat Haverfield, with retouching done at N-gen Studio.

Filed under: Print