TAB, New Zealand’s main sports betting organisation, ran “Betrayal”, a television commercial challenging New Zealanders to take a risk with the Rugby World Cup final results. The loyalty of the world’s greatest rugby nation is firmly stacked behind the All Blacks. But with the All Blacks picked to dominate the tournament, the opposition teams are paying far more exciting odds. Would it be such a betrayal to put your money behind the enemy?
Click on the image below to play the Betrayal video in YouTube (HD)
Click on the image below to play the Back Up video in YouTube (HD)
Click on the image below to play the Prediction Chicken video in YouTube (HD)
The TAB campaign was developed at Sugar, Auckland, by creative director Tim Huse, art directors/copywriters Rob McDowell and Jono Aidney, group account director Jeremy Johnston, agency producer Pip Mayne and account manager Campbell McLean.