Switzerland Tourism (Schweiz Tourismus/Suisse Tourisme) is running an advertising campaign focusing on Swiss cities. Although Switzerland’s major drawcard is beautiful mountains, the tourism agency is keen to promote the opportunities for tourists available in the country’s cities. A new television commercial, featuring two mountain men sampling the city life, shows that Swiss cities, too, offer all you could want for a relaxing and varied couple of days — and nights. Historic sights, cutting-edge contemporary architecture, cosy cafes, buzzing nightlife, shopping in romantic alleyways, a rich and varied cultural life… and all so compact, that you can easily reach everything on foot. The campaign leads to a focus on what’s available in 23 cities online at www.myswitzerland.com/cities. Included here are two earlier commercials focusing on Switzerland’s offerings in the mountains.
Click on the image below to play the Cities video in YouTube (HD)
Click on the image below to play the Preparations video in YouTube (HD)
Click on the image below to play the Steinbrocken (Rocks) video in YouTube (HD)
The Cities campaign was developed at Spillmann/Felser/Leo Burnett, Zurich, by executive creative director Martin Spillmann, creatives Dana Wirz and Peter Brönnimann, agency producer Suzana Kovecevic, account team Heike Rindfleisch, Petra Gayko, Patricia Fabbri and Rolf Zimmermann.
Music is by Spacetrain, Zurich.