Swedish Post (Posten) has launched Christmas Cards on Wheels, a site (xmasonwheels.com) inspired by the traditional Christmas cards designed by Jenny Nystrom. Visitors to the site can take live pictures of pigs, Santa Claus, Santa’s little helpers and other Christmas elements such as Christmas trees. The photos are then sent as real Christmas cards to friends and family. A live camera moves between different living motifs allowing visitors to take an endless variations of photos. Site users can also choose to be the driver of the “train” and decide what should happen in the live surrounding.
Click on the image below to play the Christmas Cards on Wheels video in YouTube (HD)
The Christmas Cards on Wheels campaign was developed at Åkestam Holst, Stockholm, by creative director Andreas Ullenius, art director Lars Holthe, copywriter Hanna Björk, client manager Göran Åkestam, account manager Jacob Stjärne, digital producer Johan Eklund, production manager Anna Nolendorfs, strategist Lars Friberg, graphic designer Jens Broman, web designer Andreas Dagman, motion designer Nisse Axman, assistant Kim Ihre