Swedish Post (Posten) has been running “Sweden’s Safest Hands” (Sveriges tryggaste händer), a competition challenging people in Sweden to carry parcels as safely as Swedish Post, using their iPhones. The Safest Hands app, downloaded at iTunes, was at the centre of a competition running through to October 9. Every day, at 6 am, 12 pm and 6 pm, a new parcel (42 in total) was released on the app. Contestants had the challenge of delivering the digital parcel intact before anyone else. The contents, valued between and 300 and 5000 SEK, was delivered to the winners the very next day.
Click on the image below to play the Sweden’s Safest Hands video in YouTube (HD)
The Sweden’s Safest Hands campaign was developed at Åkestam Holst, Stockholm, by creative director Andreas Ullenius, copywriter Hanna Björk, art director Lars Holthe, account managers Göran Åkestam and Jacob Stjärne, production managers Daniel Sundin and Maria Ljung, working with Swedish Post marketing manager Evalena Stille, film producer Leila El-Zein, planner Lars Friberg, digital producer Johan Eklund, graphic designers Oscar Gardö, Anna Forsberg, Andreas Dagman, motion designer Nisse Axman, AD assistant Kim Ihre.
Åkestam Holst Promenad by account manager Magnus Hamberg, production manager Malin Christiansson, art director Jonas Andrén and copywriter Wilhelmina Gabriele.