Supradyn for Challenged Eyes

Supradyn vitamin tablets are presented as the way to deal with tired eyes in this award-winning print campaign from Brazil. A dog is seen as an elephant, while luggage is seen as a trolley of red bricks. “Without energy everything feels harder.” The campaign won a Silver Press Lion at Cannes International Festival of Creativity.

Credits

The Challenged Eyes campaign was developed at JWT Brazil, São Paulo, by chief creative officer/creative director Mario D’ Andrea, creative directors Roberto Fernandez and Andrea Siqueira, art director/illustrator Silvio Medeiros, copywriter Gabriel Sotero, planners Ken Fujioka, Newton Nagumo and Barbara Bernardes, account manager Rodrigo Toledo, account supervisor Rodrigo Toledo, Rafael Ferreira and Camila Curi, advertiser’s supervisors Mark Wormser and Fabiana Silva, photographer Régis Fernandez, media team Ezra Geld and David Ralitera.