Supor Giant Wok
Supor’s range of non-stick pans was promoted in China using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, outside shopping malls in Shanghai. The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface. The campaign led to a 20 percent rise in sales in the selected Shanghai malls, and plans to take the event to other cities across China. The campaign won two Lions at Cannes in 2010, and a Silver Pencil at the 2011 One Show Awards.
Click on the image below to play the case study video in YouTube
The Giant Wok campaign was developed at Leo Burnett, Shanghai, by executive creative director/art director Gordon Hughes, executive creative director/art director/copywriter Amanda Yang, creative director/art director Forest Young, copywriter Donna Dong, illustrator Dicky Lui, typographers Lin Wei-jin, Handsome Wong, designers Sean Qu, Lin Wei-jin and Handsome Wong, photographers Eric Dang, Nicholas Siau.