Batchelors Super Noodles, produced by Premier Foods in the UK, are giving away £100,000 worth of instant cash inside 15,000 packs, in £5, £10 and £20 notes. Consumers are invited to simply open the pack to see if there’s a special sachet with cash inside! The campaign is being promoted with Noodles Machine, a humorous television commercial directed by Jim Gilchrist. Woolcock from promotions is asked to explain what happens to the noodles replaced by cash.
Click on the image below to play the video in YouTube (HD)
The Noodles Machine ad was developed at Dare, London, by creative directors/art directors/copywriters Danny Brooke-Taylor and Flo Heiss, art director Paul Kocur, copywriter Jermaine Hillman.
Filming was shot by director Jim Gilchrist via MJZ.
Post production was done at Smoke and Mirrors, London.