Subaru Canada has continued with the Sexy Subaru Sumo theme from 2008 with “Sexy comes standard”, a television advertising campaign for the new 2011 Subaru Forester. The sexy stoic sumo, Byamba, appears as the everpresent reminder of the Forester’s sexy Japanese heritage, present on the bonnets of Subaru Forester cars as they drive through the streets, through the car wash, and on the sales yard.
Click on the image below to play the video in YouTube (HD)
The Sexy Comes Standard campaign was developed at DDB Canada, Toronto, Canada by art director Paul Riss and Matt Antonello, and agency producer Andrew Schulze.
Music is “Girls”, by Peaches.