The Ad Council, in collaboration with the National Highway Traffic Safety Administration (NHTSA), has created “Stop the Texts Stop The Wrecks”, a series of public service advertisements (PSAs) aimed at young adults to discourage distracted driving and educate them about the dangers of texting and driving. Four ads, “Fountain”, “Driving Blind”, “Stairs” and “Graphic”, connect pedestrian accidents with traffic accidents, and lead viewers to StopTextsStopWrecks.org where they can find tips and tactics for how to curb texting while driving.
Click on the image below to play the Fountain video in YouTube (HD)
Click on the image below to play the Driving Blind video in YouTube (HD)
Click on the image below to play the Stairs video in YouTube (HD)
Click on the image below to play the Graphics video in YouTube (HD)
The Stop The Texts campaign was developed at The Concept Farm by creative directors Gregg Wasiak and Ray Mendez, copywriters Ashley Vienna and Tyler Kirsch, art directors Iva Zugic and Rob Slingh, and agency producer Spencer Kehe.
Post production was done at The Post Farm by executive producer Mike McCall with editors Don Broida and Jimmy Spence.