Stihl Mercy Dash
Power tools brand Stihl in New Zealand has released a TV spot about two brothers and their late father’s chainsaw in New Zealand. “Mercy Dash” continues the story from the 2009 controversial ad, “Bequeathed“, in which a dying man’s last words are taken advantage of by his selfish son to claim his chainsaw. In “Mercy Dash”, the other son is sent by his mother to rescue his brother from a menacing storm.
Click on the image below to play the video.
The Mercy Dash ad was developed at DDB New Zealand, Auckland, by group executive creative director Toby Talbot, deputy creative director/art director Regan Grafton, copywriter Paul Hankinson, head of TV Judy Thompson, agency producer Tania Jeram, managing partner Scott Wallace, account executive Jessica De Court, working with Stihl NZ managing director Jim Bibby and marketing manager Sophie Wardrop.
Sound and music were produced at Liquid Studios by composer Peter van der Fluit and sound engineer Jon Cooper.