State Farm Empire State of Mind

Insurance company State Farm is commemorating the tenth anniversary of 9/11 with “Empire State of Mind (Part II), a touching tribute to the heroes of New York. Nearly 150 school children (ages 8-11) from the New York City area visited four firehouses and thanked the firefighters through song. The commercial finishes with the words, “Never Forgotten, Forever Grateful”. Proceeds from the Empire State of Mind (Part II) song downloaded on iTunes benefit the National Fallen Firefighters Foundation.

State Farm Never Forgotten Children and Firefighters

Click on the image below to play the Empire State of Mind Part II video in YouTube

Click on the image below to play the Behind The Scenes video in YouTube


The Empire State of Mind campaign was developed at DDB Chicago by chief creative officer Ewan Paterson, group creative director Barry Burdiak, creative directors John Hayes and Geoff McCartney, director of integrated production Diane Jackson, executive producer Scott Kemper, music producer Eric David Johnson, music production manager Linda Bres and broadcast talent manager Rubye Hardy.

Filming was shot by director Spike Lee via Pony Show Entertainment with executive producers Susan Kirson and Jeffrey Frankel, director of photography Ellen Kuras, and producer Fern Martin.

Editor was Hank Corwin at Lost Planet.

“Empire State of Mind (Part II) was performed by James Davis Jr. & The Children of New York City.