Starbucks Cup Magic – Let’s Merry

Starbucks is connecting customers with its holiday campaign with the “Starbucks Cup Magic” smartphone app. Coffee connoisseurs will be able to use the app’s augmented reality technology to find, scan and bring to life all five Starbucks holiday characters on Red Cups, Christmas Blend bags, in-store and more. The holiday magic will be available for download on iTunes App Store and Android Market on November 15.

Starbucks Cup Magic app


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The PR Blurb

Starbucks Cup Magic app incorporates the latest in augmented reality technology to offer an animated visual experience. Download the app, scan and watch the skater jump and twirl, the squirrel collect nuts, the carolers sing, and the sledder whoosh down a snow-covered hill. You can even tap the screen to interact with the characters and spur them on to new activities. See if you can unlock all five characters by the end of the season!

Starting November 15, Starbucks Cup Magic app will be available for download in the U.S. for iPhone® 3GS+ and iPod Touch® that run iOS 3 and above, and will be available soon to Android™-powered devices running 2.2 and above. The Starbucks Cup Magic app will be available in Canada for iPhone 3GS and above. Customers can download the app at the iTunes® app store or Android Market. To learn more, visit www.Starbucks.com/merry.

Additional Features

Share: Tap the “share” button to take a snapshot of the merry holiday scene and send it to friends and family via email or Facebook. iPhone devices will save snapshots directly to your photos for long lasting holiday memories.

Promotions: Stay current with Starbucks Holiday promotions. Starting November 15, customers can visit the promotions section of the app to learn about all of the fun and exciting things that are going on at Starbucks this season. From our Buy One, Get One event to 12 Days of Gifting, customers can find the best deals on all of their favorite holiday items whenever the holiday spirit strikes.

eGifting: This year, Starbucks is giving customers a way to spread holiday cheer in an easy, fun way. The Starbucks Cup Magic app is equipped with an eGift feature, allowing users to send Starbucks Card eGifts to friends and loved ones from their smartphone device in the U.S. Whether you need to send a last-minute gift or just want to let a loved one know you are thinking about them, a warm holiday beverage is sure to brighten anyone’s day.

Filed under: Commercials, Interactive, Starbucks

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