Coca Cola ran a graffiti art campaign in Porto Alegre, Brazil, commissioning four street artists Trampo, Careca, Pirecco and Wagner Pinto. The street art was unbranded at first but was finally revealed as a Sprite-sponsored advertising campaign. The Sprite Brazil site presented the new grafitti inspired cans, designed by consumers with the tag line, “Like it? You made it. Refresh your ideas”.
The Graffiti billboard campaign was developed at WMcCann, Rio de Janeiro by chief creative officer Washington Olivetto, creative director Guime Davidson, creatives Viviane Pepe and Renata Raggi, planners Gustavo Otto, Pedro Motta, production team Daniela Conde, Marcela Santos, Thiago Curto, media team Sandra Catarino, Carla Dart, Ana Carolina Santos, Mariana Alzuguir, Elaine Almeida, Fátima Santos, Jeisa Araújo, Marcos Ornelas, account team Marcio Borges, Juliana Senna, Samantha Faria, with Coca Cola Brasil marketing manager Bernardo Bouças.
The making-of film was shot by director Fred Luz via Cápsula Filmes, Porto Alegre, with director of photography João Frohlich, post producer Carlos Kulpa. Sound was designed and mixed at B Sound Thinking.