Jafora is promoting Spring Tea, the Israeli Ice tea drink, with the tag line “Cool Down”. The campaign includes two parody television commercials in which Spring Tea drinking characters distance themselves from an over-the-top engagement in Facebook culture. In “Ring” Itay Raz has gathered his family and Facebook friends to propose to Karin Gross. In “Party” Noga Peled is celebrating her 25th birthday with a Facebook-dense party.
Click on the image below to play the Ring Movie video in YouTube (HD)
Click on the image below to play the Party movie video in YouTube (HD)
The Spring Tea campaign was developed at ACW Grey, Israel, Tel Aviv, by executive creative directors Tal Riven and Ida Markovits, copywriter Eyal Padan, art director Karin Gross, account manager Elad Hermel, account supervisor Mor Pesso, account executive Yael Hermesh, agency producer Rony Rotman.
Filming was shot by director Ohav Flantz via Rabel Productions, Tel Aviv. Post production was done at JCS, Tel Aviv.