The South Pacific Brewery annual report, printed entirely on beer coasters, has won a Gold for Design at the Clio Awards, following on from a Silver Design Lion at Cannes in 2010, and a Gold World Medal in the Annual Reports category at the New York Festival of Advertising, 2011. The Papua New Guinea company had its annual financial report printed onto pages made of perforated coasters, each with a unique design. The ‘pages’ were hand-stitched and wrapped with a cover, tied together with chunky wire. Stakeholders in the brewery were literally able to have a drink on their company’s success.
The Coaster Report concept was developed at George Patterson Y&R, Brisbane, by creative director Piet Human, art director David Joubert, production manager Todd Williams, designer Carl Robertson, account executive Michael Harris. Print was done at Spot Productions, Brisbane.