Sour Mirror

Mirror, an interactive follow up to Sour’s Award-winning “Hibi No Niero, has been awarded two Gold Cubes for media innovation and non-broadcast media at the Art Directors Club global awards in New York, for Interactive Online Content/New Media Innovation, and for Advertising Media Innovation Non-Broadcast Media. Single The music video for Japanese band Sour‘s “Mirror” track, best viewed in Chrome or Safari, pulls in video from users’ webcam, Twitter and Facebook accounts. The song ‘Utsushi Kagami’ (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects yourself. You can find who you are in the reflection of others.

Sour Mirror


Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Sour Mirror

Click on the image below to play the Sour Mirror (non-interactive) video in YouTube (HD)

Credits

Filming was produced by directors Masashi Kawamura, Qanta Shimizu and Saqoosha.

$5227 was raised through 63 backers at Kickstarter. Those who pledged $30 or more received a promotional flyer signed by the members of SOUR, and a first look at the video prior to the release. $50 or more earned an mp3 of the new track ‘Mirror’. $100 or more earned the right to a name on the music video credit list under Special Thanks. $200 or more earned entry as special guest to the SOUR album release concert in Tokyo on December 19. $500 or more was recognised with a special SOUR T shirt & Eco bag. $1000 or more earned free video concept work from Masashi Kawamura.