“Sorry Thailand”, (ขออภัยประเทศไทย) a commercial banned in Thailand in 2010, was recognised with a Lotus Roots award, Gold for Social Engagement and Best of Show for Film at the 14th Asia Pacific Advertising Festival held in Phuket, Thailand, March 18 – 19, 2011. The 3 minute video, developed by the Positive Network, showed scenes from recent rioting and arson, clashes between security forces and protesters, and demonstrations by both the red-shirt and the yellow-shirt people, inviting viewers to reflect on what had happened and why, all to the tune of “Auld Lang Syne”. The Lotus Roots Award was created to recognise works that represent local cultures creatively.
Click on the image below to play the video.
The Sorry Thailand ad was developed at JEH United, Bangkok, for the Positive Network, a group founded by members of the advertising and public relations industries along with social networks. Creative catalysts for the campaign were Jureeporn Thaidumrong, Bhanu Inkawat, Chaipranin Visudhipol, Paramet Minsiri and Pongsuk Hiranprueck.
Filming was shot by director Thanonchai Sornsriwichai via Phenomena, Bangkok.