Sony Cyber-shot Photos Better Panoramic

Sony’s Cyber-Shot digital camera, with its capacity for panoramic sweep, is presented in a print and television advertising campaign featuring Albert Einstein and Marilyn Monroe. The famous photograph of Einstein’s tongue, taken by UPI photographer Arthur Sasse in 1951, is given a new take with the addition of envelopes and postmen. A photograph of Marilyn Monroe, taken at the home of Laurence Olivier and Vivien Leigh in 1956, is placed in the context of a car accident. Click on the images below to see the full ads. The ads, originally shown in Spanish, are embedded here with English language voiceovers.

Sony Cyber-Shot Einstein Panoramic

Sony Cyber-Shot Marilyn Munroe Panoramic

Click on the image below to play the Einstein video in YouTube

See the Spanish version.

Click on the image below to play the Marilyn Monroe video in YouTube

See the Spanish version.


The Panoramic campaign was developed at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, by executive creative directors Maxi Itzkoff, Mariano Serkin, creative directors Diego Medvedocky and Ignacio Ferioli, art directors Ignacio Ferioli and Mariano Espagnol, copywriter Diego Medvedocky, agency producers Adrian Aspani, Ezequiel Ortiz, account team Joseph Baide, Ana Bogni, Reinier Suárez, and Josefina Tuzinkevicz, working with Sony marketing team Kim Allard and Takashi Ashida.

Filming was shot by director/photographer Marcelo Burgos via Garlic with executive producers Alvaro Gorospe and Irene Nuñez Palma. Post production was done at Serena. Sound was designed at Sonomedia. Music was produced at Swing Musica.