Solidarites Water and Ink

Solidarités International in France marked World Water Day, March 22, with “Water and Ink”, a campaign designed to build awareness of the scourge of undrinkable water. Today, ± 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death. Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French President during the 6th World Water Forum in March 2012. A dedicated web site,, will gather signatures for the petition.

Solidarites Water and Ink child

Voice over

“Water may seem harmless. Colorless, odorless, transparent. Water may seem harmless, but it kills 8 million people every year all around the world. Just like that, silently, quietly. When only a little bit of ink can reveal this terrible truth.

Solidarites Water and Ink birds
Solidarites Water and Ink crosses
Solidarites Water and Ink Dirty Water Pen

Solidarites Water and Ink Credits

The Solidarites Water and Ink campaign was developed at BDDP Unlimited by creative director Guillaume-Ulrich Chifflot, copywriter Fabien Duval, art director Fabien Nunez, agency producer Christophe Guyot, planner Christian Baujard, account supervisor Marco De La Fuente, account team Marco De La Fuente/Irache Martinez/Anne-Céline Bloch working with Solidarites marketing team Alain Boinet, Constance Decorde and Patricia De Venevelles.

Filming was shot by director, illustrator, musician and photographer Clément Beauvais via Hush, Paris, with producers Nicolas Lhermitte and Arthur De Kersauson. Sound was designed and arranged at TBWA\Else. Music, “I leave you”, was by Elisa Hiscox/Softly.