Smokefree Generation

The UK’s Department of Health (NHS) is running a second wave of its advertising campaign featuring real children, not actors, talking about how worried they are about their parents’ smoking. The research, which was conducted on behalf of the Department of Health and polled 1,000 children in England between the ages of 7 and 13, reveals that children are so concerned about the impact of smoking on their parent’s health that they would go to considerable lengths to get them to give up, including going without Christmas presents, giving up their pocket money and even committing to complete their homework every night. Children speak to the camera in TV adverts encouraging their parents to give up smoking. The campaign invites smokers to order a free Quit Kit online or by texting KIT to 63818.

NHS Khari Palmer


Click on the image below to play the Ryan video in YouTube (HD)

Click on the image below to play the Dylan video in YouTube (HD)

Click on the image below to play the Rahmel video in YouTube (HD)

Click on the image below to play the Portae video in YouTube (HD)

Click on the image below to play the Mollie video in YouTube (HD)

Click on the image below to play the Khari video in YouTube (HD)

Click on the image below to play the Jake video in YouTube (HD)

Credits

The campaign was developed at Department of Health and Dare, London.

Filed under: Commercials, Interactive, NHS, Print

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