Sky TV Match Fit for Rugby World Cup

Sky Television in New Zealand knows that the Rugby World Cup 2011 is imminent. Will the mighty All Blacks be match fit? More importantly, will Sky TV’s camera and sound crew be match fit? Gunnery Sergeant Cleaver takes the team through its paces, getting ready to show 48 games. The campaign is online at Facebook and Twitter (@sergeantcleaver). Get me the LIVE action soldier! And I don’t want to see anything that’s not rugby! Am I clear?

Sky TV All Blacks Crew


Click on the image below to play the Challenges video in YouTube (HD)

Click on the image below to play the Sound Speed video in YouTube (HD)

Sky TV Get Match Fit

Sky TV Match Fit Challenges

Click on the image below to play the Camera Combat video in YouTube (HD)

Click on the image below to play the Sound Exercise video in YouTube (HD)

Click on the image below to play the Cameraman video in YouTube (HD)

Click on the image below to play the Shooting Exercise video in YouTube (HD)

Click on the image below to play the Commentator (Grant Fox) video in YouTube (HD)

Credits

The Match Fit ad was developed at DDB New Zealand by executive creative director Toby Talbot, creative director Regan Grafton, copywriter Gavin Siakimotu, art director Natalie Knight, agency producer Judy Thompson, account director Danielle Richards, account manager Brad Armstrong, and managing partner Scott Wallace.

Filming was shot by director Tim Bullock via Prodigy Films with director of photography Geoffrey Hall, producers Jonathan Samway and Mark Matthews. Editor was Adam Wills. Post production was done at Perceptual Engineering with colour grading at Toybox.

Sound was produced at Liquid Studios.

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This entry was posted in All Blacks, Rugby union, Rugby World Cup, Sky TV, TV Ads Cinema and Online Videos and tagged , , , , , , , , , , , . Bookmark the permalink.
Location New Zealand New Zealand

One Response to Sky TV Match Fit for Rugby World Cup

  1. Carl says:

    Best advertising campaign I have ever seen.

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