Sky Broadband Fairy Tales
Sky Broadband deals are being promoted in the UK with a series of television commercials featuring well known fairy tales Aladdin, Little Red Riding Hood, the Princess and the Pea and The Frog Prince. The fairtytales were given a modern twist, to bring to life the brand’s new, confident and irreverent identity in TV, cinema, radio, online, outdoor and national press. The “Broadband Happily Ever After” campaign continues to deliver huge results with 3 out of 4 new customers now taking broadband together with calls in a package alongside Sky TV channels, almost doubling the net broadband additions of the previous year.
A stuck up young courtier is put in his place by the princess who is not happy with the speed of his broadband deal. Click on the image below to play the Princess and the Pea video.
A clumsy young fellow drops the lamp he’s polishing only to discover he’s got three wishes. He tries to persuade the genie to count all three Sky deals as one wish. Click on the image below to play the Aladdin video.
A series of sponsorship idents tells the ongoing love story of a woodcutter who rescues Red Riding Hood’s grandmother from a broadband-hungry wolf. Click on the image below to play the Little Red Riding Hood video.
The Frog Prince commercial, set in a medieval Tudor castle, sees a beautiful princess interrupted from kissing her Frog Prince by a Lady-in-Waiting who claims to be his former “lover”. She says he won’t change. After all he’s too useless to even change broadband provider. Click on the image below to play the video.
The Fairytale campaign was developed at WCRS, London, by executive creative director Leon Jaume, creatives Thom Glover and Eoin McLaughlin, and agency producer Eliot Liss, working with Sky creative director of marketing Barry Skolnick, director of brand communications Lucian Smithers senior brand marketing manager Zoe Hughes and brand marketing manager Carli Farmer.
Filming was shot by director Peter Lydon via 76 Ltd, London, with executive producer Mark Murrell and producer Cathy Hood.
Post production was done at The Moving Picture Company, London. Editor was Spencer Ferszt at Marshall Street Editors. Sound was produced by Munzie Thind at Grand Central Studios. Music was composed by Jonathan Goldstein.