SKY TV in New Zealand is promoting My SKY TV HDi in an advertising campaign targeted at women. In “60 Things in 60 Seconds” we’re shown what can happen when husbands take a break from the television. “Sorry husbands, MY SKY has the ability to record, pause and rewind live TV. So get off the couch and make yourselves useful.”
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The 60 Things campaign was developed at DDB New Zealand by group executive creative director Toby Talbot, art director/copywriter Jonathan McMahon, art director/copywriter Lisa Fedyszyn, executive producer Judy Thompson, agency producer Kim Baldwinson, managing director Justin Mowday, managing partner Scott Wallace, account director Danielle Richards, account manager James Henson, planner David McIndoe, working with SKY director of marketing Mike Watson, marketing manager Chaz Savage, and marketing assistant Amber Brown..
Editors were Michael Lonsdale and Phillippe Lodes. Graphics were produced at The Craft Shop. Colorist was Dave Gibson at Digi Post. Post production was done by Stefan Coory at Blockhead. Sound was produced at Liquid Studios by editor Jon Cooper and composer Peter Van Der Fluit.