Skittles Touch the Rainbow on YouTube

Wrigley Canada is taking the Skittles “Touch the Rainbow” concept to the next level of wackiness with what appears to be an interactive feature on YouTube. Five online videos invite viewers to touch a red dot on the screen with their finger or thumb, and become part of the action.

Click on the image below to play the Cat video in YouTube (HD)

Click on the image below to play the Cage Cop video in YouTube (HD)

Click on the image below to play the Hitchhiker video in YouTube (HD)

Click on the image below to play the War Finger video in YouTube (HD)

Click on the image below to play the Skittles Girl video in YouTube (HD)

Credits

The Finger the Rainbow campaign was developed at BBDO Toronto by creative directors Carlos Moreno and Peter Ignazi, copywriter Chris Joakim, art director Mike Donaghey, account management team Chitty Krishnappa and Bhreagh Rathbun, producer Ann Caverly, working with marketing team Dan Alvo, Laura Amantea and Thomas Tse.

Filming was shot by directors Woods And Low via OPC, Toronto. Editing was done by Griff Henderson at PosterBoy. Visual effects were produced at AXYZ. Online producer was Amy Miranda at Lunch. Online programming and FX were produced at Pixelpusher, Toronto.

Media was handled at OMD. Seeding was done by Denizen.