Skittles Touch the Rainbow on YouTube

Wrigley Canada is taking the Skittles “Touch the Rainbow” concept to the next level of wackiness with what appears to be an interactive feature on YouTube. Five Skittles Touch The Rainbow online videos invite viewers to touch a red dot on the screen with their finger or thumb, and become part of the action.

Skittles Cat in Touch the Rainbow commercial

Click on the image below to play the Cat video.

Click on the image below to play the Cage Cop video.

Click on the image below to play the Hitchhiker video.

Click on the image below to play the War Finger video.

Click on the image below to play the Skittles Girl video.

Skittles Touch the Rainbow Credits

The Skittles Touch the Rainbow campaign was developed at BBDO Toronto by creative directors Carlos Moreno and Peter Ignazi, copywriter Chris Joakim, art director Mike Donaghey, account management team Chitty Krishnappa and Bhreagh Rathbun, producer Ann Caverly, working with marketing team Dan Alvo, Laura Amantea and Thomas Tse.

Filming was shot by directors Woods + Low via OPC, Toronto. Editing was done by Griff Henderson at PosterBoy. Visual effects were produced at AXYZ. Online producer was Amy Miranda at Lunch. Online programming and FX were produced at Pixelpusher, Toronto.

Media was handled at OMD. Seeding was done by Denizen.