Skittles Gif Rap the Rainbow
Wrigley Canada has launched Skittles “Gif Rap The Rainbow”, a site combining animated gifs and rap tracks. Visitors to the site, gifraptherainbow.com, can design their personalised gif gift using one of four scenes featuring Santa and Mrs Claus, an elf and a dog, along with a choice of four tracks, “Make it Reindeer”, “Holly Atcha Boy”, “I saw Mommy dissin’ Santa Claus”, “Yo Yo Yo”.
The Gif Rap the Rainbow campaign was developed at BBDO Toronto, by creative directors Carlos Moreno and Peter Ignazi, copywriter Chris Joakim, art director Mike Donaghey, producer Jennifer Morrison, account team Chitty Krishnappa and Bhreagh Rathbun.
Music was produced at Apollo Studios, Toronto, by Didier Tovel.