Simon on the Streets, a UK charity, used QR codes this Christmas to raise funds for homeless men and women sleeping rough on the streets. Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles, items normally associated with a homeless person. The QR codes linked directly to a JustGiving page where members of the public could donate directly to Simon on the Streets.
Credits
The QR code campaign was developed at Propaganda, Leeds, by creative director Mark Williams, copywriter Sarah Boston, art director Ben Bateson.
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