The ArtScience Museum in Marina Bay Sands, Singapore, is using underwater posters and weathered masts to promote the exhibition, Shipwrecked: Tang Treasures and Monsoon Winds. The exhibition, running from 19 February to 31 July 2011, showcases the largest quantity of Chinese trade goods and luxuries from the Tang Dynasty that China has ever discovered. The cargo, carried from China by a ninth century Arab dhow, was found near Indonesia’s Belitung Island in 1988. A series of underwater posters, developed by BBH Singapore, have been placed at the bottom of some of Singapore’s most popular community swimming pools. Fashioned in the shape of Singapore, the underwater posters replicate some of the Tang Treasures, ranging from an intricate gold cup, to the blue and white ceramics that once lay on the original cargo floor some 1,000 years ago. Swimmers are called to ‘Discover Asia’s Sunken Past’.
The exhibition banners, made of weathered masts, complete with life sized replicas of the real ship’s sail were individually handcrafted from scratch, from the authentic rope rigging to the tattered holes. The outdoor campaign includes installations at Dhoby Ghaut MRT and The Singapore Visitors Centre on Orchard Road.
Print Advertising has also been running parallel in both the English and Chinese dailies.
The Shipwrecked campaign was developed at BBH Singapore by creative directors Shawn Loo and Noel yeo, art director Adrian Chan, copywriter Douglas Hamilton, art director Kittitat Larppitakpong, with producer D’or Tey, head of print production Michelle Tan, head of print Peter Chee, business director Adrey Low, account director Lesley-Anne John, account executive Sidharth Tuli, planning director Fredrik Sarnblad and account planner Huiwen Tow.