Shieldtox Naturgard Natural Protection
Reckitt Benckiser’s insectide spray, Shieldtox Naturgard, is being promoted in Thailand with an award winning print advertising campaign featuring a frog and a chameleon. The amphibians are held like spray cans, with their tongues darting out to catch insects. The campaign won a Silver at the Clio Awards, a Press Lotus at Adfest, and a Gold Press Lion and Gold Outdoor Lion at Cannes International Festival of Creativity.
The Natural Protection campaign was developed at Euro RSCG, Bangkok, Thailand, by executive creative director Asawin Phanichwatana, creative director/copywriter Sitthichai Okkararojkij, art director Krisda Chamchuen, agency producer Chainarong Watanathanakun, with photographer Nok Pipattungkul and illustrator/computer artist Anuchai Secharunputong at Remix Studio Bangkok.