Shelter Pet Project Adoption Stories

The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, is running a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009. New television, radio, print, outdoor and online ads focus on the relationship between shelter pets and their owners by featuring pets observing their human’s quirky yet loveable behaviors. All of the ads direct prospective pet owners to a comprehensive website, theshelterpetproject.org, where visitors are able to search for a pet from a local shelter or rescue group, read adoption success stories and learn valuable information about pet adoption. The tag line for the new campaign: “A person is the best thing that can happen to a shelter pet. Be that person”.

Shelter Pet Project Bandit

Shelter Pet Project Bandit
Shelter Pet Project Colby
Shelter Pet Project Einstein
Shelter Pet Project Harper
Shelter Pet Project Maru
Shelter Pet Project Tuck

Click on the image below to play the Sandbox video.

Click on the image below to play the Cellphone video.

Click on the image below to play the Toys video.

Click on the image below to play the People Park video.

Shelter Pet Project Credits

The Shelter Pet Project ads were created pro bono by Draftfcb Chicago on behalf of The Ad Council, The Humane Society of the United States and Maddie’s Fund. HelpsGood is helping the campaign spread the word in social media. Per the Ad Council model, the PSAs will run and air in advertising time and space that is donated by the media.